http://www.ilfattoquotidiano.it/2010/08/22/quanto-costa-l% e2% 80% 99esercitodi-carta-di-b/52045 /
cost a lot of the Berlusconi media batons. The paradox of Libero and Il Giornale, the two most liberal newspapers and anti-statism is that it could be on the market. Without the money given away by the shareholders should lose weight or closed down. In the case of the Free is aggravating the state contribution: € 20 million over the past three years. Councillor Maurizio Belpietro should sack all journalists to return to the accounts in order and thus allow the Director Maurizio Belpietro to write with a clear conscience sharpened his editorials against wasteful aid to southerners. Panorama is also a marked decline in real sales and revenues at newsstands. If you do not count on promotions that reduce the price could not support the enormous cost of his (increasingly rare) investigations.
policy for annual
To understand the anomaly in the Italian media reports rather than to Berlusconi should read their budgets. Just compare the sales of the newspaper Libero and with costs to understand that we are not faced with two commercial enterprises, but policies, funding sources and targets. Only with the political interest of the publisher can explain the phenomenon quite unique copies of a newspaper that loses but does not cut staff. Only with the political strength of the bosses can one explain the paradox of advertising revenues that they shoot for the stars just for them in the darkest period of history. Responsible of the advertising Visibilia Daniela Santanché, undersecretary of the Berlusconi government.
The Journal refutes all the myths on the ability of Berlusconi's business. The Six European Society Publishing, which controls it has lost 68 million euro in the last three years. In 2009 the red was 17.7 million euro in 2008 was less than 22.7 million in 2007 and even reached 23.2 million. Suffering is primarily the parent PBF, Paolo Berlusconi Finance: debt exceeded 100 million in 2006 and has dropped only to 77 million in 2008, thanks to injections of shareholders. The arrival of Victor Felts led to an increase of copies but also of the risk for lawsuits increased from 2.1 million to 2.65 million. For 2010 are expected to lose in double figures, despite the boom in sales for the scoop on the house of Monte Carlo. The analyst Paolo Sassetti studied the accounts of the last ten years to conclude that the loss is structural. Only the continual increases in members' capital contributions are not allowed to stick to nail the baton of premier expensive. Investigations and cases lost cost. And to pay for scoop and buffaloes are the political beneficiaries of the family.
The newspaper is 63 percent controlled by Paolo Berlusconi (46 percent with its PBF, Paolo Berlusconi Financial and 17 percent by Arcus Multimedia) the remaining 37 per cent is by Mondadori, led by Marina controlled by Silvio Berlusconi and his children. The loss of tens of millions a year melts and dilutes the stream the profits of the book division (the one that relies on sales of Roberto Saviano, among others). And you certainly can not say that the division is helped by regular weekly Panorama. The spread of the magazine is over 400 thousand copies, but the question is spiked with sales prices that have forced the glorious week to offer himself as a semi-free press to € 0.99 at newsstands and 70 percent discount in subscription.
The Miracle of Free
Mondadori is a broad-shouldered giant that can withstand the crisis is that the losses of the Panorama of the Journal. From 2005 to 2008 he forfeited loss of 70 million euro, in 2008 alone has accounted for much of € 16.6 million. It does not take a magician to understand that accounting Paolo Berlusconi has no money and no business reasons to continue to invest in the paper that instead it should be well brother Silvio.
would not be able to survive on the market. Gone are the peaks reached in 2006 with 144 000 copies sold. The decline began with Victor Felts who left her baby to 115 thousand copies. From August to December, the first step in the direction Belpietro the management, sales fell to 79,000 copies, bringing the average sale in 2009 to 92,000 copies. The bleeding does not stop, and in December of 2009, Liberia was nailed to 70,000 copies, a position which - according to forecasts, Administrative - will remain valid throughout 2010.
The structure of the paper, however, is increased while copies are halved and so the newspaper controlled by the Angelucci family has exceeded one hundred journalists employed. How do they pay the salaries of eight million euro every year? The journalists who write against Roma thieves are often paid in full thanks to the contribution of the Presidency of the Council of Ministers. In 2007, the paper then directed by Felt had collected 7.8 million € thanks to a trick is the name of the Fondazione San Raffaele, of course controlled by Angelucci (which this year have contributed generously to the coffers of the newspaper with 5.6 million €) but treated as a charity.
administrators expect to collect in 2009 a further 6 million euro, but in the report accompanying the budget administrators wrote that the contribution for 2008 has not yet been liquidated. There must be some problem with the documentation even though the company has provided all of its explanations. If you enter into force on the reform of the sector, there will be a half million euro less. Fortunately, there is Daniela Santanché that gathers advertising on Clear, with its visibility. In 2009, while the Italian market fell by 18.6 per cent gave a Free Santanché a good 26 percent more advertising bringing the booty to 10.8 million euro. An inexplicable performance in the light of the collapse of the copies of the newspaper. And since Felt is passed to the newspaper, has followed him Santanché ensuring both its daily invaluable publicity.
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